摘要：

游戏化这一概念是当代最炙手可热的设计概念，其中涵盖了包括教育、医疗、商业、娱乐等等所有领域内的新媒体设计活动。本文从游戏化设计的概念出发，用设计史、符号学、心理学等方法，梳理了游戏、游戏化等概念的定义与目的，将游戏化设计与游戏、玩具和一般设计区分开来，认为游戏化设计本质上是一种“语言方式”（discourse）。这种语言方式的应用，建立在新媒体与社会的关系之上，与当前时代设计与生活的关系密不可分。

通过名为《中国电力工程师》的游戏为例，本文论述了“教育类游戏化设计”在手机软件平台上的应用性与实践性，展示了游戏化设计的方法、步骤，展示了产品的外观、使用方式，以及产品所处的空间环境等等设计要素。通过文字语言、图形、音乐等元素，游戏化设计所表达出角色、故事等等与传统艺术和设计中所极为不同的“语言形式”，并最终指向的是一个更具功能性的“学习类”新媒体设计任务。

关键词：

游戏化设计、游戏、教育类软件、符号学

Abstract：

Gamification is the most popular concept recently in the field of new-media design, which making the progress of business, education, medical treatment, entertainment very different from past. This paper using history，semiology，psychology to prof that the definition of Gamification is particular between game, toy, and common design, and think it as a discourse. By which means, Gamification built a new relation between new-media and individual, and force people to recognize to their body or lifeworld.

Using the game China Power Engineer, this paper want to show Gamification Design how to rebuilt education progress on the APP. The method and the step can be seen as the process of signifier of production appearance and guidebook to describe the whole word and the production of image. Gamification design shows very different dispositif to product words, music, and images. The characters and story, and the way to play are focus on one mission – to built a attention for Business or Education.  

Key Words:

Gamification, Game, Software, Semiology